Advanced E-Commerce Management

Course Description

This course is designed to equip students with the advanced skills and knowledge necessary to successfully manage and scale e-commerce operations. It covers a wide range of topics including digital marketing strategies, analytics, customer experience optimization, supply chain management, e-commerce platforms, and the latest trends in e-commerce technology. Through a mix of theoretical knowledge and practical projects, students will learn how to develop effective e-commerce strategies, analyze market trends, and leverage technology to enhance business outcomes.

Course Outline

Week 1-2: Foundations of E-Commerce

  • Introduction to E-Commerce
  • Evolution of Online Markets
  • E-Commerce Business Models and Strategies

Week 3-4: Digital Marketing and Customer Acquisition

  • SEO and SEM
  • Social Media and Content Marketing
  • Email Marketing and Retargeting Strategies

Week 5-6: E-Commerce Analytics and Data-Driven Decision Making

  • Introduction to Analytics in E-Commerce
  • Tools and Techniques for Data Analysis
  • Interpreting Data and Making Informed Decisions

Week 7-8: Customer Experience and Relationship Management

  • Designing an Optimal User Experience
  • CRM Strategies in E-Commerce
  • Building Customer Loyalty and Retention

Week 9-10: E-Commerce Platforms and Technologies

  • Overview of E-Commerce Platforms
  • Customization and Integration
  • Emerging Technologies in E-Commerce

Week 11-12: Operations and Supply Chain Management

  • E-commerce fulfillment Strategies
  • Inventory and Warehouse Management
  • Global E-Commerce Considerations

Week 13-14: Legal, Ethical, and Security Aspects

  • E-Commerce Legal Issues
  • Ethical Considerations in Online Business
  • Cybersecurity and Data Protection

Week 15-16: Capstone Project

  • Applying Learned Concepts
  • Real-world E-Commerce Project
  • Peer and Instructor Feedback

Course Scope

  • This course prepares students for advanced roles in e-commerce management, including strategic planning, marketing, analytics, operations, and technology management. Graduates can pursue careers as e-commerce managers, digital marketing specialists, operations directors, and more.

Course Benefits

  • In-depth knowledge of advanced e-commerce strategies and technologies.
  • Hands-on experience with real-world e-commerce projects.
  • Enhanced analytical and decision-making skills.
  • Networking opportunities with industry professionals.

Course Technical Knowledge

  • Basic knowledge of digital marketing and e-commerce platforms.
  • Familiarity with data analysis tools and methodologies.
  • Understanding of web technologies and online consumer behavior.

Required Software

  • Google Analytics
  • SEMrush or similar SEO tools
  • CRM software (e.g., Salesforce)
  • E-commerce platforms (e.g., Shopify, Magento)

Course Duration

  • 16 weeks (4 months).

Course Fee

  • 3,300/- month. One-Time Full Fee Rs. 12,999/-

Why Choose Us

  • Experienced instructors with real-world e-commerce expertise.
  • Comprehensive curriculum covering the latest trends and technologies.
  • Access to cutting-edge software and tools.

Enrollment Eligibility

  • Passionate to learning
  • Or Bachelor’s degree or equivalent experience in business, marketing, or a related field.
  • Basic understanding of e-commerce principles.

Course-Related Books and Resources

  • E-Commerce 2021: Business, Technology and Society” by Kenneth C. Laudon and Carol Guercio Traver.
  • Free resources on platforms like Coursera, edX, and HubSpot Academy.
  • Access to academic journals and case studies through the course platform.

FAQs

Q: Do I need a technical background to enroll?

A: No, but a basic understanding of e-commerce and digital marketing principles is beneficial.

Q: Is there any certification upon completion?

A: Yes, you will receive a certificate of completion that can enhance your professional profile.

Q: Are there any live sessions or is it all pre-recorded?

A: The course will be taught via Zoom and pre-recorded materials for flexible learning.

Q: What kind of support can I expect during the course?

A: Students will have access to the instructor for discussion forums, and technical support.