Course Description

This course is designed for marketing professionals, business owners, and individuals looking to deepen their digital marketing skills. From the fundamentals of digital marketing to advanced strategies and tools, this course covers a wide range of topics including SEO, PPC, social media marketing, content marketing, email marketing, analytics, and more. Through a mix of theoretical knowledge and practical exercises, students will learn how to design, implement, and manage effective digital marketing campaigns.

Course Outline

Week 1: Introduction to Digital Marketing

• Overview of digital marketing
• Evolution of digital marketing
• Digital marketing vs. traditional marketing

Week 2: Website Optimization and Content Marketing**

• Website design principles
• SEO basics and content creation
• Blogging for business

Week 3: Pay-Per-Click (PPC) Advertising

• Introduction to PPC
• Google Ads and Bing Ads
• Campaign setup and management

Week 4: Social Media Marketing

• Overview of major social media platforms
• Building social media strategies
• Social media analytics

Week 5: Email Marketing

• Email marketing fundamentals
• Crafting effective email campaigns
• Measuring email marketing success

Week 6: Mobile Marketing

• Mobile marketing landscape
• SMS marketing, app-based marketing
• Mobile-friendly content

Week 7: Analytics and Data Insights

• Introduction to Google Analytics
• Interpreting data and insights
• Making data-driven decisions

Week 8: Video Marketing

• Video content strategy
• YouTube marketing
• Video SEO

Week 9: Affiliate Marketing and Influencer Marketing

• Basics of affiliate marketing
• Working with influencers
• Measuring campaign effectiveness

Week 10: Digital Marketing Tools and Technologies

• Overview of digital marketing tools
• CRM and marketing automation
• Technology trends in digital marketing

Week 11: Advanced Strategies and Future Trends

• Advanced SEO tactics
• Advanced PPC strategies
• Future digital marketing trends

Week 12: Digital Marketing Campaign Planning and Management

• Developing a digital marketing plan
• Budgeting and resource allocation
• Campaign monitoring and optimization

Course Scope

Upon completion, participants will be equipped to:

• Create and manage effective digital marketing campaigns
• Analyze and optimize marketing strategies for better performance
• Stay updated with the latest digital marketing trends and technologies

Course Benefits

• Comprehensive understanding of digital marketing
• Hands-on experience with digital marketing tools
• Ability to design and implement effective marketing strategies
• Enhanced career opportunities in the digital marketing field

Enrollment Eligibility

• A basic understanding of marketing principles
• Familiarity with the internet and online browsing
• No technical background is required, but beneficial

Course Technical Knowledge

Participants will gain knowledge in:

• SEO tools (e.g., SEMrush, Ahrefs)
• Google Ads and Analytics
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Content Management Systems (e.g., WordPress)

Required Software

• Google Analytics (Free)
• Hootsuite or Buffer (Basic Free Plans Available)
• WordPress (Free)
• SEMrush or Ahrefs (Free Trials Available)
• Mailchimp (Free for Basic Plan)

Course Duration

• 12 Weeks (3 months)

Course Fee

Rs. 2950/month, One Time Full Fees Rs. 8,800/-

Why Choose Us

• Experienced instructors with real-world expertise
• Curriculum designed with the latest industry standards
• Access to cutting-edge digital marketing tools
• Networking opportunities with industry professionals

Resources

• Digital Marketing For Dummies by Ryan Deiss and Russ Henneberry
• Epic Content Marketing by Joe Pulizzi
• Various online resources and blogs like HubSpot, Moz, and Copyblogger

FAQs

Q: Do I need a marketing background to enroll?

A: While a marketing background is helpful, it’s not mandatory. A basic understanding of marketing principles is sufficient.

Q: Are there any free resources available during the course?

A: Yes, students will have access to a variety of free resources, including webinars, e-books, and articles related to digital marketing.

Q: Is there practical, hands-on experience included?

A: Absolutely. The course includes case studies, projects, and simulations to provide practical experience.

Q: Will I receive a certification upon completion?

A: Yes, you will receive a certificate of completion that you can add to your resume or LinkedIn profile.