Course Description

This intensive course is designed to take participants from the foundational concepts of Search Engine Optimization (SEO) to advanced strategies and techniques used by industry professionals. Covering a broad spectrum of topics, the course is structured to provide comprehensive knowledge on how search engines work, keyword research, on-page and off-page optimization, technical SEO, content strategy, link building, SEO analytics, and the latest trends and algorithms in SEO. Participants will engage in practical, real-world projects to apply learned concepts and gain hands-on experience.

Course Outline

Week 1: Introduction to SEO

• Understanding Search Engines
• Evolution of SEO
• How Search Engines Work
• Types of SEO: White Hat, Black Hat, and Grey Hat

Week 2: Keyword Research and Content Strategy

• Fundamentals of Keyword Research
• Tools for Keyword Research
• Content Planning and Strategy
• Optimizing Content for SEO

Week 3: On-Page SEO

• Meta Tags, Headings, and URLs
• Image Optimization
• Internal Linking Strategies
• Mobile Optimization

Week 4: Technical SEO

• Site Structure and Navigation
• Speed Optimization
• HTTPS and Secure Sites
• Crawling and Indexing

Week 5: Off-Page SEO and Link Building

• The Importance of Backlinks
• Link Building Strategies
• Social Media and SEO
• Local SEO

Week 6: Advanced SEO Techniques

• Structured Data & Schema Markup
• Voice Search Optimization
• International SEO

Week 7: SEO Tools and Analytics

• Introduction to SEO Tools (Google Analytics, SEMrush, Ahrefs)
• Analyzing SEO Performance
• Reporting and Insights

Week 8: The Future of SEO and Course Recap

• Emerging Trends in SEO
• Integrating SEO with Other Digital Marketing Strategies
• Course Summary and Final Project

Course Scope

• Participants will gain in-depth knowledge of SEO, enabling them to optimize websites effectively for search engines, improve web visibility, drive organic traffic, and enhance user engagement and conversion rates.

Course Benefits

• Comprehensive understanding of SEO strategies and best practices.
• Hands-on experience with popular SEO tools and software.
• Ability to analyze and optimize website performance for search engines.
• Improved skills for content creation and link-building strategies.
• Certification upon completion, enhancing career opportunities.

Required Software

• Google Analytics
• Google Search Console
• Keyword research tools (e.g., SEMrush, Ahrefs, Moz)
• SEO plugins for CMS (e.g., Yoast for WordPress)

Course Duration

• 8 weeks (2 months)

Course Fee

• 3,200/- month, One-Time Full Fee of Rs. 6,100/- for the complete course, including all materials and access to SEO tools.

Why Choose Us

• Experienced instructors with a proven track record in SEO.
• Up-to-date curriculum covering the latest SEO trends and algorithms.
• Practical, project-based learning approach.
• Access to premium SEO tools during the course.
• Lifetime access to course materials and updates. 

Enrollment Eligibility

• Basic understanding of digital marketing concepts.
• Familiarity with web development basics (HTML, CSS) is preferred but not mandatory.

Free Available Resources

• Moz’s Beginner’s Guide to SEO
• Google’s Search Engine Optimization Starter Guide
• SEO courses on Coursera and edX (audit options)

Course-Related Books

• The Art of SEO: Mastering Search Engine Optimization by Eric Enge, Stephan Spencer, and Jessie Stricchiola
• SEO 2023: Learn Search Engine Optimization with Smart Internet Marketing Strategies by Adam Clarke
• SEO Like I’m 5: The Ultimate Beginner’s Guide to Search Engine Optimization by Matthew Capala

FAQs

Q: Do I need prior experience in SEO to enroll?

A: No, this course is designed to cater to both beginners and those with some experience in SEO.

Q: What technical knowledge will I gain?

A: You’ll learn to conduct effective keyword research, optimize websites for search engines, understand technical SEO components, build quality backlinks, analyze SEO performance, and stay updated with the latest trends and algorithms.

Q: Is certification provided?

A: Yes, a certificate of completion will be provided to all participants who complete the course and the final project.